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FAQS

THE BASICS OF EMAIL MARKETING:
FREQUENTLY ASKED QUESTIONS ABOUT GETTING STARTED

Email is one of the most cost-effective marketing tools for today's businesses - with dramatically higher response rates than traditional forms of advertising. The key to making the most out of your email marketing plan is knowing where to start and what to do.

Q. I'VE NEVER USED EMAIL MARKETING BEFORE. HOW DO I GET STARTED?

Getting started with email marketing has never been easier. All you need is a computer with an Internet connection, an email address, and a list of your contacts — we'll do the work for you! With Email Fusion you'll have access to professional email templates and more than 200 professionally written newsletters. We'll even handle CAN-SPAM compliance and unsubscribe requests. What's more, you can mail your entire database with just the click of a mouse!

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Q. WHERE DO I GET THE EMAIL ADDRESSES FROM?

If you don't already have a database of email addresses for your existing customers, prospective clients and business associates, here are some tips to help you get started.

  • Gather email addresses (and permission to contact) whenever possible

    When you meet a new client or prospect and are recording their information, ask for their email address as well. Similarly, you can solicit email addresses from your existing client base through invoices, statements, reports, surveys, feedback forms and more. Be sure to ask for an email address when you've got a customer or prospect on the phone for sales, customer service or support calls. Remind your employees to ask customers if they would like to receive your newsletter, receive special promotions or be notified of private sales and events.

  • Create an email sign-up page on your website

    Make it easy for your customers, prospects and associates to join your mailing list. Place your list sign-up on the homepage and other appropriate pages of your website, but whatever you do, don't hide it! Make it easy for site visitors to find and join your email list. To facilitate enrollment, ask for as little information as possible (consumers tend to be turned off by long forms), confirm that their personal information will not be sold and explain that they can decide to "opt-out" of further communications at any time.

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Q. WHAT IF I DON'T HAVE A WEBSITE?

While everyone with a website should use email newsletters and promotions to bring their subscribers back to their site, businesses that are not online can also benefit from email marketing. Email is the communication method of choice for most businesses and many consumers. Businesses without websites can easily send newsletters, promotions and announcements by email to generate an email reply, telephone call or appointment request.

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Q. HOW WILL I KNOW WHAT TO SEND?

It's important to remember that your emails and newsletters must be relevant to your recipients. Email Fusion provides over 1,000 professionally written newsletters that cover a wide range of home improvement, inspection and real estate related topics. We also provide content for business-to-business newsletters, so you have plenty of targeted newsletters to choose from.

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Q. HOW OFTEN DO I NEED TO SEND EMAILS?

The frequency and timing of marketing communications will be different for every business. Keep in mind that emailing too infrequently can be just as bad as emailing too often. For starters, you may want to try sending a monthly newsletter. Any additional emails or promotions you send can be scheduled around that newsletter. By testing different approaches and monitoring your subscriber feedback and unsubscribe requests you can establish the frequency that is right for you.

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Q. HOW DO I KNOW IF MY MARKETING COMPLIES WITH THE NEW SPAM LAWS?

Email marketing can provide the most efficient and cost-effective means of marketing and relationship building; however, the CAN-SPAM Act requires that companies adhere to a few simple guidelines. At Email Fusion, we provide you with the tools to make sure your mailing is CAN-SPAM compliant. All you have to do is make sure that the email addresses you send to have granted permission to be contacted and we'll take care of the unsubscribe and disclosure requirements.

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Q. WHAT ABOUT MY OTHER FORMS OF MARKETING?

Direct email marketing allows you to deliver your message to a highly receptive market that is most likely to respond. Traditional marketing campaigns can take months to plan, implement and evaluate. From developing content, designing materials, organizing production and sending the promotion, direct mail can be costly and time consuming, and measurement of the effectiveness of the campaign is limited. Email marketing campaigns can be executed in minutes with Email Fusion and results are tracked in real time. Permission-based email marketing is a fraction of the cost of traditional marketing, provides higher returns, enables you to better monitor your ROI and can be used to compliment and enhance every other marketing activity you engage in.

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Q. I DON'T HAVE MUCH TIME TO SPARE. WILL THIS WORK FOR ME?

Absolutely! Email Fusion is designed for busy professionals who recognize the need to stay connected with their clients and prospects. With Email Fusion you can schedule your mailings for up to an entire year in minutes! And, if you don't have the time, we'll even schedule and send your mailings so you don't have to (additional fees apply).

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