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This demo will showcase a brief functionality of the power and usability of Email Fusion.



Email is one of the most cost-effective marketing tools for today's businesses - with dramatically higher response rates than traditional forms of advertising and much lower costs. The key to making the most out of your email marketing plan is knowing where to start.

Q. I've never used email marketing before. How do I get started?

The best thing about our Email Fusion Solution is you don't have to be experienced in email marketing in order to develop an effective campaign. What you need to do is: define your product or service, define your target audience, and decide what you want to say to your target audience. We do the rest. Email Fusion has over 35 million consumer names and addresses and over 1 million business lists to select from. When you use our email lists, we give you all the data - opens (prospects) and click-throughs (leads) - so that you can develop your own tested "Prospect Bank" of email addresses. No one else in the email marketing business can make that claim!

In addition, should you opt to have us create your email message, you'll have access to professional email templates and professionally written newsletters. Our Email Fusion specialists also make sure that your campaign is in 100% compliance with CAN-SPAM regulations and laws.

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Q. Can I make my own lists?

Yes, you can use your own lists. And, you can add our lists to your email database free-of-charge (we do not charge for our lists - we only charge for email transmissions). But, when you use our lists, we give you valuable information you cannot get from any other source on prospects and leads for your future email campaigns.

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Q. What if I don't have a website?

While marketing statistics prove that every business should have a website, businesses currently without websites can benefit from Email Fusion as well. Email is the communication method of choice for most businesses and consumers. If you do not yet have a website, you still can generate interest for your business with email by sending out newsletters, promotions that bring clients/customers into your office or store, or special offers that encourage people to contact you.

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Q. How will I know what to send?

Keep the topic relevant to your target audience. Email Fusion can help you to create your message or you can choose from among hundreds of professionally written newsletters that cover a wide range subjects.

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Q. How often do I need to send emails?

The frequency and timing of marketing communications will be different for every business. Keep in mind that emailing too infrequently can be just as bad as emailing too frequently. For starters, you may want to try sending a monthly newsletter. Any additional emails or promotions you send can be scheduled around that newsletter. By testing different approaches and monitoring your subscriber feedback and unsubscribe requests you can establish the email schedule that works for you and your target audience.

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Q. How do I know if my marketing complies with the new SPAM laws?

Email marketing can provide the most efficient and cost-effective means of marketing and relationship building. However, the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) requires that companies adhere to a few simple guidelines. At Email Fusion, we pride ourselves on going above and beyond what is required by CAN-SPAM, and make sure your email campaigns comply with the law and our own ethical standards.

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Q. What about my other forms of marketing?

Today, most marketing professionals agree that email marketing is the most effective, efficient, and inexpensive marketing tool available. Email marketing allows you to reach more people, in less time, for less money, with the best results.

However, traditional advertising and promotion is not going by the wayside. If you have the budget to support several different marketing tactics, that's always a good idea.

The important point is this: if, like many businesses, you are trying to cut costs and increase sales leads, email marketing is the best tool you have available today.

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Q. I don't have much time to spare. Will this work for me?

Absolutely! Email Fusion is designed for busy professionals who recognize the need to stay connected with their clients and prospects. With Email Fusion you can schedule your mailings for up to an entire year in minutes! And, if you don't have the time, we'll even schedule and send your mailings so you don't have to (additional fees apply).

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