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EMAIL MARKETING NEWS

At Email Fusion, we provide our clients with a full-service approach to email marketing. With effective email marketing strategies, you can increase your visibility, boost your ROI and improve customer retention.

Regardless of whether you're completely new to email marketing, or if you've been using email to reach out to your customers and associates for years, there are a few basics you need to know to make the most of your efforts. From collecting addresses and building a database, to selecting subject lines and scheduling your campaigns, we have the tips and strategies you need to succeed!

The Best Way to Build Your Brand? Remember Who You Are...

Some of us who follow election cycles are old enough to recall Ross Perot's memorable presidential bid as an Independent candidate in 1992. Perot chose the distinguished Admiral James Bond Stockdale as his running mate. Although new to the national media scene, Stockdale had had an illustrious career in the Navy. When this decorated war hero appeared at the vice presidential debate, he posed these questions: "Who am I? Why am I here?" Read More

Email Marketing: How One Marketer Got it Right

As a business owner or manager, you are probably aware of the positive effect email marketing can have on your business. But what are the specifics of an effective email marketing campaign? Read More

Remember the Boom(ers)

During challenging economic times, it's always a good idea to get back to basics; to audit your current strategies, and to remember who it is that has the most buying power, particularly if you sell products or services with a high price tag. Still the winner of that category: The Baby Boom Generation. Read More

Before You Hit Send...

Most of us have had the misfortune of sending out a regrettable email. You know, the ones you write at 2am - the time when id seems to overtake super-ego. We've all had that experience of hitting "send," and seconds later feeling angst over what the person on the other end will really think. "Was that a bit too strong?" "Did I reveal too much of myself?" "Will this email mark the end of a relationship?" Or, worst of all, "What will this client think?" Read More

Sixty-Seven Percent

No doubt, this very soft economy has many businesses nervous and cutting back on their marketing budgets. While predictable (marketing usually is the first to go), this is not always the wisest strategy. In fact, during tough economic times, your marketing tools are more important than ever in efforts to boost profits. Read More

An Email Marketing Role Model

If you are a business owner or manager, odds are you're told all the time about the effectiveness good email marketing can have on your business. But what exactly is "good" email marketing? There are so many people doing it wrong these days, it can sometimes be tough to say. Read More

Metrics: One of the Great Benefits of Email Marketing

It can be very difficult to measure the success of most types of marketing and advertising. But email marketing allows you to monitor your marketing campaign with up to the minute data for every email you send. You can see the number of emails sent, emails opened, bounce backs, unsubscribes, and click-through rates. Understanding these metrics will allow you to improve your email marketing campaigns and achieve better results. Read More

5 Email Marketing Trends for 2007

As our email inboxes get more and more cluttered with promotional advertising messages, marketers are finding it increasingly challenging to get their email to stand out in the crowd. Instead of getting discouraged, smart email marketers are using it as an opportunity to improve their communications and get noticed. We've identified several trends that will raise the likelihood of your recipients to open, read, and take the appropriate action with your email. Follow these five rules to ensure the success of your email marketing campaigns. Read More

Subject Lines That Get Results

Oftentimes overlooked, subject lines are perhaps the most important part of an email. A recipient is going to look at 2 things before they decide to open an email: (1) the sender and (2) the subject line. If the recipient isn't familiar with the sender, then your only chance to get your email read is the subject line. Read More

You Do Have an Email List.Don't You?

No matter what type of business you operate, you need an email list. Not just any list, preferably an opt-in list. If it's a double-opt-in list, it's even better. Why? Because your list keeps you in touch with your clients and prospects; it develops a relationship of trust; people buy from people they trust; and finally, it's a very cost effective way of marketing. Read More

Using Email Newsletters for Customer Retention

Businesses work hard to build a customer base, and retaining those valued customers should be one of your top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an email newsletter and let them know just how valuable they are. It is one of the keys of any customer-retention strategy. Read More

Small Business Doesn't Mean Small Marketing

The days of being satisfied with a 1% - 2% response rate resulting from blasting e-mails out to a rented list are over - at least for reputable e-mail marketers. Read More

60-Second Guide to Developing a Permission Marketing Strategy

Are your marketing messages getting lost in the clutter of mail, email and advertising? Consider permission marketing, an exciting approach popularized by author and entrepreneur Seth Godin. Unlike conventional marketing strategies where you make a one-time pitch and hope the prospective customer responds favorably, permission marketing is all about building relationships with people who first agree to learn more about your company and its products or services. Because email is the primary vehicle for permission marketing, your costs are substantially lower than with other marketing media. And the benefits go well beyond "making the sale." Read More

Developing Email-Marketing Lists

Email marketing is a godsend for small business owners. An effective, targeted email-marketing campaign can drive traffic to your site, get your name in front of qualified prospects and turn leads into sales - for much less than what you'd spend on a traditional direct-marketing campaign. Read More

Email Marketing Basics for Small Businesses

It has become increasingly harder to promote a business using email. SPAM clogs up in-boxes and most people are quick to delete the deluge of mail they receive without even reading it. Read More

Ten Attention-Getting Ways to Use Email Lists

Email is revolutionizing the art and science of direct marketing, bringing new marketers new opportunities and challenges. Try these attention-getting ideas to make the most of your email marketing: Read More

Email Marketing Tips

I am going to talk about how to improve your emails open rate. Everyday, count how many emails you receive and did you open all of them? I guess your answer is 'NO'. We are all become more selective, we choose what we want to read based on the sender and the email title. Read More

Effective Email Marketing

Email marketing is getting tougher everyday. Due to the result of blatent SPAM techniques, email markting has been given a bad name. It has such a bad name that the US legistration has passed CAN/SPAM laws against it. This is despite the fact that spyware and other forms of maliscous attacks on people's computers and personal identity is at an all time high. Read More

Email Marketing Campaigns Done Right

Email marketing campaigns can be very profitable if done right. However, with the advent of spam filters and the amount of email advertising received by people each day, email advertisement has become more of a challenge. There is still one avenue for email advertisement that seems to be stable and seems to provide sellers with good numbers of return visitors. Read More

Customize your Business Email Marketing Campaign To Increase Sales

If your email campaigns only talk about what YOU think and nothing about the subscriber, no personal touches, guess what? Your subscribers will get tired very soon of reading your emails. Many will unsubscribe and forget about your products. You wouldn't want to lose subscribers so quickly, right? Read More